The Indian General Elections of 2014 will be remembered for their massive numbers. According to the Election Commission of India, the voting schedule has involved 814.5 million people, making it the largest election ever in history. On May 16th the results were declared: the National Democratic Alliance led by the Bharatiya Janata Party won, beating the United Progressive Alliance led by the Indian National Congress. What happened next signified, why the nature of this campaign was different than anything that the Indian electorate had seen before. Narendra Modi, leader of the BJP, made his victory public right away, by tweeting “India has won! The tweet went viral and the landscape of India elections had changed for all times to come. How was it done? As per a report in Digital in the Round , Mr. Modi effectively deployed the dual strategies of using Social Media as a campaigning tool and deploying technology for mass outreach. For the first time in Indian electoral ...
A collection of my work and thoughts in diverse areas of social entrepreneurship, politics, social activism, education and just about everything else...